As time goes by, there is an increased awareness of the value and importance of social platforms like LinkedIn, Instagram, Pinterest and Twitter.

All of these media are driving consumer engagement in both the business and corporate world. They are visual mediums which clearly attract more people when they are complete and include full bios and photographs:- and that includes your professional headshot. Your headshot will elevate your online presence. It has been likened to a corporate handshake in a virtual world, which gives you the power to make the right impression and set the appropriate tone by investing in your brand. In a world where anyone serious about their career or business has a personal brand, it’s important to control and manage how people see you.

The fact is, a good headshot will evoke greater trust, authenticity and greater interest in you and your business. People want to know who they are dealing with, so your headshot will ensure that your first impression makes a positive impact.

In the same way that you wouldn’t attend a business networking event without your business card, not bothering with a headshot on your on-line media can have the same negative effect.   You need every single advantage there is to ensure business success. People want to know the face behind the name. Your headshot should encourage people to engage with you. People want to do business with those they know, like and trust, so clearly, if your headshot represents you in a personable and professional way you are already on the way to being someone they want to engage, work and do business with.

Thankfully, the formal, pen holding, over staged poses have reached their sell by date for today’s socially conscious, savvy and connected customer.  Today’s professional has a headshot that shows approachability, vibrance and confidence. A great headshot will let your personality shine through and will send out the right message about you.

As a small business owner or corporate professional, people often underestimate the value of their headshot. Just look at how many people are happy to have an “egg” or “shadow”  icon to represent them on Twitter or LinkedIN.   They are missing a small but vital link in the marketing process. Your headshot is a critical component for your personal branding strategy. You need a headshot that matches your brand, so keep your image consistent, personable and professional.

To discuss the options or to arrange your own professional headshot session, please phone 07773938669 email or GET IN TOUCH here